PURA MEDIA / #somethingPURA

Make Pura Soda An Essential Part of Summer

Certain items are an essential part of summer: a good pair of sunnies, sunscreen, flip flops, a bucket hat, the latest boardies and, of course, a six-pack of ice-cold PURA Soda.

This year your favourite better-for-you soda is going to make sure that everyone knows that summer isn’t summer without the refreshing taste of PURA. This evolved soft drink delivers big on taste and refreshment, with just a sprinkle of sugar, all-natural flavours and zero colourants.

PURA Soda is the soft drink that compliments everything we love about summer – healthier living, refreshingly cool and full of fruity flavours that won’t destroy your hard-earned beach bod.

Whether you’re hiking, going to the beach, or just tanning by the pool, South African summers are hot. Hydration and keeping cool are key to making the most of the festive season. But you’re also on holiday trying to relax and enjoy yourself, right? That’s why PURA Soda is a summer essential, earning its place amongst some of the other ‘can’t-do-without’ products and rituals that come with the season.

Here’s a selection of PURA Soda’s essential summer items:


The only shady thing about summer is not having the perfect pair of sunglasses. Not only is it protection for your eyes, but sunnies can also make or break an outfit.


With summer season in full swing grab your boards and head down to the beach. We know that summer is also about adventure, and even if you have never surfed before, you should give it a try.


Many of us know the significance of wearing sunscreen during the summer months and it is a non-negotiable that we protect our skin while having fun in the sun. Remember that when it comes to sunscreen, once is never enough: at the very least, you should be re-applying every two hours, or more often after swimming, exercising, or sweating.


We know many wear flipflops throughout the year, yes, we are looking at you boys, but during the hot summer months they are definitely a great item to have.


No summer would be complete without your summer jams and a pair of headphones will come in handy when traveling. Headphones are easily packable and won’t take up much space in you bag.

PURA Beverage would like to thank their essential summer campaign partners; Cape Union Mart, Oakley, Salomon, Garmin, RYD, Sealand, Everysun, Vissla, Bacon Bikini, Skullcandy, LIFT Airline and Plakkie.

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