LIVE A LITTLE PURA

At PURA we believe that If you are in a position to make a difference, then you should, and if everyone had this philosophy then the world would be a better place. No grand gestures, just small things we can all do every day. For instance, helping a friend or a stranger in need, or being responsible about the environment and to the broader world we live in. Easy to say, difficult to do. At PURA we look to live our lives a little PURA – to do the small things every day that make a difference. Here is to collectively finding easy simple ways to make a difference and start to #livealittlePURA.

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Evolved
Refreshment

At PURA, we’re passionate about healthier living. That’s why our beverages exist, to offer you taste and refreshment in a better-for-you way. We call it ‘Evolved Refreshment’ and it’s our gift to you. Because in a world where far less healthier alternatives are rife, we’re here to offer you something PURA.

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The PURA Story

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FAQs

WHAT’S THE LOW DOWN ON THE SUGAR DEBATE?

Let’s make a complex story as simple as possible. Too much refined sugar isn’t good for you, so you need to reduce it as much as you can. According to the American Heart Association (AHA), the maximum amount of added sugars you should eat in a day are:

Men: 9 teaspoons

Women: 6 teaspoons

PURA Soda has got a small amount of sugar to enhance flavour – around 2 – 2 ½ teaspoons in our 330 ml can – rather than be the flavour.

It’s hard to get a tasty drink with no sugar so we’ve used with as little as possible. A pretty sweet deal we like to think.

WHY ONLY 5 INGREDIENTS?

Simple. If you have to add too many ingredients, what are you trying to hide? Just take a look at the ingredients panel on some soft drinks and you’ll need your fingers and your toes to count them all.

We’ve kept PURA Soda as simple as possible with just five ingredients:

Highly carbonated soda water for maximum refreshment.

A small amount of pure cane sugar to enhance flavour.

Natural flavours, not synthetics.

A smidgen of citric acid to balance the flavours and provide more zing.

Sodium benzoate to preserve the product integrity over the shelf life.

IS PURA SODA A FLAVOURED WATER?

Nope. PURA Soda is a carbonated soda with plenty of bubbles for optimum refreshment. Sparkling waters have smaller bubbles and are more about hydration than refreshment. PURA Soda doesn’t use colourants so looks like a water, but it is a soda! PURA Soda also uses natural flavours and a small amount of natural sugar. Many sparkling flavoured waters use artificial flavours and artificial sweeteners or loads of sugar.

IS PURA SODA ALCOHOLIC?

No, but feel free to add your own.IS PURA SODA ALCOHOLIC?
No, but feel free to add your own.

WHAT MAKES PURA SODA SO REFRESHING?

Without getting too technical, sodas are so refreshing because they’re highly carbonated, unlike still and sparkling drinks which are great for hydration but won’t blow your socks off on the refreshment scale.

ARE ALL THE FLAVOURS ALREADY AVAILABLE?

Currently, you’ll find 6 out of our 7 unique flavours at your nearest refreshing outlet. A new and exciting flavour will be out soon. Watch this space!

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