WE ARE ON A MISSION TO HELP PEOPLE LIVE HEALTHIER, IN A MORE ENJOYABLE WAY

NOT ALL SUGAR
IS CREATED EQUAL
not even close...

#somethingPURA

EVOLVED
REFRESHMENT

At PURA, we’re passionate about healthier living. That’s why our beverages exist, to offer you taste and refreshment in a better-for-you way. We call it ‘Evolved Refreshment’ and it’s our gift to you. Because in a world where far less healthier alternatives are rife, we’re here to offer you something PURA.

#PURASODA

PURA
SODA

PURA SODA is our O.G. A range of delicious, award-winning, low calorie sodas made using only natural sugars and flavours and free from colourants and artificial preservatives. This balance of better-for-you ingredients and great taste makes choosing to live a healthier life more enjoyable.

#PURAKIDS

PURA
KIDS

We think healthy living should be a game the whole family can play. That’s why we brought our revolutionary approach to the kids juicebox market in the form of PURA KIDS. These juice boxes are full of delicious, natural flavours, low in natural sugars and free from artificial ingredients meaning your kids can enjoy great tasting beverages without bouncing off the walls.

Our partners

#PURAmixability

MIX a little
PURA

PURA SODAs are excellent on their own or mixed with your favourite alcohol. The contemporary, flavours perfectly compliment a range of spirits while still allowing you to make a healthier choice. So, even when you’re letting off a little steam you’re still living a little PURA.

#PURAgoals

OUR PRODUCTS SPEAK FOR THEMSELVES

PURA products are made with only the healthiest ingredients. It’s this simple idea that has helped us double our sales year on year since we started. All you have to do is try PURA and you’re hooked; because when healthier also tastes great, you don’t have to say anything else.