At PURA Soda we believe that If you are in a position to make a difference, then you should, and if everyone had this philosophy then the world would be a better place. No grand gestures, just small things we can all do every day. For instance, helping a friend or a stranger in need, or being responsible about the environment and to the broader world we live in. Easy to say, difficult to do. Here’s the thing, we all have busy lives and many day-to-day commitments and stresses that make “living a little PURA” difficult to do, and sometimes seemingly out of our reach – we’re only human after all.
At PURA Soda we look to live our lives a little PURA – to do the small things every day that make a difference. For instance, when we sample at events or in-store, we only use cups that are made of a bamboo paper mix that is 100% compostable, and fully sustainable. Our cans and bottles are 100% recyclable, we are an active member of Clean C (www.cleanc.co.za), and we are getting involved in local downstream recycling and urban greening in townships. As an organisation, we also seek to provide local empowerment opportunities within our surrounding communities.

We have built this into our drinks.

Here is to collectively finding easy simple ways to make a difference and start to
#livealittlePURA